How Booking.com ships experiments faster with Stellar

Booking.com is one of the world's largest travel platforms, famous for a culture of relentless experimentation. Thousands of tests run at any given time, each needing to move quickly from idea to analysis to rollout.

Managing that pipeline across scattered tools made it hard to see which experiments were blocked and which were ready to ship.

Why Booking.com needed a single pipeline view

A high-volume testing culture demands tight process:

• Experiments stalled without a clear next step or owner
• Results and decisions tracked separately from the work
• Hard to prioritize when everything looked urgent

At this volume, small delays per experiment add up to major lost velocity.

Stellar gave us one view of the entire experimentation pipeline. Nothing sits blocked without someone noticing.

Faster from hypothesis to rollout

By running its experimentation pipeline in Stellar, Booking.com gave every test a clear owner and status from hypothesis to rollout. Experiment velocity rose and fewer good ideas got stuck in the queue.